Tuesday, January 22, 2013

BHAG - Big Harry Audacious Goals

A Big Hairy Audacious Goal is a statement which is created to focus on a goal which is audacious.
The term 'Big Hairy Audacious Goal' (BHAG) was proposed by James Collins and Jerry Porras in their 1994 book entitled Built to Last: Successful Habits of Visionary Companies.  Collins and Porras define a BHAG (pronounced BEE-hag) as "...an audacious goal to progress towards an envisioned future."  "A true BHAG is clear and compelling, with a clear finish line, so you know when it is achieved; people like to shoot for finish lines."  
—Collins and Porras, Built to Last: Successful Habits of Visionary Companies. (Wikipedia info)
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Happy Crafting,


  1. This is so inspirational! Thanks for linking up with us this week!

  2. I like to repeat in my head over and over again why I'm doing what I'm doing to help motivate me to get to my goals.



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